In this episode, guest Jonathan Stark, the king of not billing hourly, goes into how he came to the realization that hourly billing is a huge mistake, how hourly rates are actually “corrosive” to your relationship with your client, and how moving past them ushers in a huge mindset change.

Also, dear listeners, feel no inadequacy. Notice that Jonathan mentions he started this process in 2006, so he has been at it for years. Don’t think you have to wake up tomorrow and be the world’s most perfect and thorough implementer of all things not hourly. It’s a process with numerous intermediate steps, and it might take you a while. That’s fine.