Inspired by a recent guest’s comment, Matt and Alper dig into Alper’s patented 4-step process for presenting bad news, not just bad news to the board, but bad news to pretty much any audience.

The four steps are: 1. State the obvious (be upfront about the problem); 2. Tell them why you believe this happened; 3. Tell them what next steps you will be taking; 4. Give them a timeline.

Anybody who needs to break some negative news to someone else (and who amongst us hasn’t been in that boat at some point) should listen to this episode.